Allan Oziel Presents at OBA Session on Using ChatGPT for Business Development and Marketing

On May 30, 2024, Allan Oziel presented at the Ontario Bar Association’s session on Using ChatGPT for Business Development and Marketing, as part of its ChatGPT for Lawyers program exploring critical considerations for the effective use of AI tools in legal practices.

Drawing on his experiences from successfully implementing the use of new tools into the legal practices and culture at Oziel Law, Allan shared insights on the challenges and opportunities of integrating AI into marketing initiatives including outbound campaigns, content creation, and social media presence. He also discussed the range of emerging tools, from chatbots to AI RFP response and reputation management software, that firms can explore, as well as strategies for fostering a firm culture where lawyers are encouraged to take initiative to question the status quo and seek tools aiming to improve the efficiency and success of their firm.